Avoid These 4 Common Mistakes When Hiring a Marketing Director

Hiring and Retention

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Hiring a marketing director can free up your executive team and offer more guidance and support to your staff. Here are four common mistakes to avoid.

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Your marketing initiatives and team have grown. Your company’s CMO or VP of marketing needs to focus more on executive-level tasks and less on day-to-day management. It’s a common point in an organization’s trajectory and an exciting moment to grow your team. Yet it’s easy to hire the wrong person into the role of marketing director. Here are four common challenges companies make and easy steps you can take to avoid them.

Not focusing on management skills: One of the most important roles a marketing director has is setting the tone for and managing your marketing team. Evaluate candidates on their past management experience, management skills, and interests in leading a team. Often, this is a critical part of the day-to-day components of this role—and choosing someone who loves to be part of a team, mentor colleagues, and take a leadership role will set your new director up for success.

Not understanding their career goals: When moving into marketing directors’ roles, it’s a step on their career trajectory. It’s important to understand

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