The Best Video Strategy for Gen Xers: Don’t Make Videos

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I’m redoing my website.

Like, I’m spending money on it. This isn’t a small decision because redoing a website is a serious investment that will either improve your business or make you look like an AOL knockoff. I don’t want my brand to scream ‘you’ve got mail’.

My team — and it’s truly a team because I paid for it — is doing research on competitors, collaborators, and customers. You see, the website isn’t just design and logos. It’s all about what I say, how I say it, and how much Google juice I can create. So, there’s some thought that will

Read from Laurie Ruettimann

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