What We Can Learn About Engagement From Video Games


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I sometimes joke with those who ask me what I do that I get paid to play video games. It’s actually half-true. As a behavioral scientist who specializes in understanding human motivation and emotion, my colleagues and I cracked the code of engagement in games over a decade ago. Over the years, we’ve continued to consult with developers on the psychology of games and how they can understand, measure, and impact the experiences that truly engage and delight their customers.

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